Raj Baddhan, a highly influential and successful media executive has walked away with an ‘Media Executive of the Year’ award at the House of Lords by Trident Communications and World Humanitarians Foundation
With over twenty years of broadcast experience, Baddhan was appointed as CEO of Lyca Media in January 2021. He oversees the full management and strategic operations of three key radio stations within the network, which broadcast across London (Lyca Radio, Lyca Gold and Time 107.5FM). During his tenure, he has overhauled the sound of Lyca Radio and launched Lyca Gold – the UK’s first and only retro Asian music station. Since the launch of Lyca Gold, the station has delivered highest average listening hours per listener than any other UK Asian radio station.
Raj Baddhan said of the award ‘Without the support of my hardworking team, our amazing commercial partners & of course our precious listeners, my radio stations wouldn’t have been at this level. My heartfelt thank you always.’
