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‘Bigg Boss OTT 3’ set for launch with six sponsors

Premiering on 21st June, the new season of ‘Bigg Boss OTT 3’ kicks off with the new host Anil Kapoor on JioCinema Premium.

A diverse set of brands have joined as sponsors for the OTT show. ‘Bigg Boss OTT 3’ is co-presented by Too Yumm!, Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus; Sanitaryware Partner Cera.

Speaking about the new season, Alok Jain, President – General Entertainment, Viacom18, said, “Over the years, ‘Bigg Boss OTT’ has witnessed exponential growth, solidifying its position as one of India’s most popular reality entertainment shows. With Anil Kapoor as the host of ‘Bigg Boss OTT 3’, we aim to deliver unmatched value to our stakeholders – viewers, advertisers, and content creators. This season’s increased interactivity will amplify engagement and excitement, broadening our reach, taking the show to extraordinary new levels and offering viewers an unprecedented front-row experience of over-the-top entertainment.”

Speaking on bolstering JioCinema Premium’s offering, Ferzad Palia – Business Head, JioCinema, said, “With ‘Bigg Boss OTT 3’ we expand our JioCinema Premium offering into the highly consumed Reality genre. In addition to Hollywood, Original Series, Movies, Kids, Anime & TV, our rapidly growing base of members will now witness one of the biggest digital entertainment shows, with a brand-new experience. We’re certain that this season will be a whole new level of entertainment.”

Deepak Dhar, Founder & Group CEO, Banijay Asia & EndemolShine India said, “‘Bigg Boss’ has been a flagship show for us, constantly innovating and setting new benchmarks in entertainment year after year. With this season of ‘Bigg Boss OTT’, we are taking it a notch higher for our audiences. We are excited to have Anil Kapoor as the host this season and cannot wait to see how his charisma, energy, and connection with audiences brings a fresh dynamism to the show. Viewers can expect an electrifying season this year with an exciting theme, new twists & high-voltage drama.”

Anil Kapoor expressed his excitement, “If you think you’ve seen it all in ‘Bigg Boss’, think again! I’m pulling out all the stops this season to bring you the most epic, the most masaaledar season of ‘Bigg Boss’ yet! Amidst all the brewing suspense around this new season, all I ask of the fans is that they forget everything they think they know about ‘Bigg Boss OTT’, kyunki ‘Ab Sab Badlega’. The audience should expect the unexpected from their two evergreen and ever-surprising game masters, ‘Bigg Boss’ & Anil Kapoor.”

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