Lyca Group, comprising Lyca Radio and Lyca Gold, has solidified its position as the No. 1 Asian commercial radio network in Greater London, with a weekly reach of 184,000 listeners, up from 176,000 in the previous quarter.
In the latest RAJAR results, Lyca Radio has seen a significant increase of 8,000 listeners, bringing its total to 122,000. Lyca Radio has narrowed the gap with its closest competitor with now only 29,000 listeners apart. Meanwhile, Lyca Gold maintained an average listening duration of 6.3 hours per listener.
Raj Baddhan, CEO of Lyca Radio Network said, “We are thrilled with today’s RAJAR results, consolidating the group’s weekly reach as the No.1 Asian commercial radio network in Greater London. With only ten years in the market, the stations have quickly jumped to the forefront of Asian radio broadcasting. Lyca Radio Network has been fast adding radio stations to its successful portfolio with both Greater Manchester and Leicestershire being embraced with open arms. As we step into 2025, we are set to shake the market further, so watch this space. Thanks to our wonderful listeners, advertisers and my brilliant team in reaching another milestone achievement.”
