Lyca Radio – Greater Manchester (Formerly known as Asian Sound Radio) NOW LIVE AT : 1377AM / 963 AM (Greater Manchester) | Alexa | Google Home | Mobile

New Asian Sound for North West England

On air since 1996

Asian Sound Radio launched in June 1996 as the first Asian radio station in the North of England to cater for the South Asian Communities and is soon to celebrate its Silver Anniversary.

Asian Sound Radio was the VERY FIRST station to broadcast live programmes in the month of Ramadan and play the Azan (the caller of prayer) five times a day in the UK.

Asian Sound Radio was acquired by the Lyca Group in December 2023. It officially started broadcasting under the Lyca Group on 19th December 2023. It was rechristened to Lyca Radio – Greater Manchester in April 2024.


In Greater London, the Lyca Group acquired the frequencies 1458AM, 1035AM and 107.5FM from the Sunrise Radio Group when it went into administration back in 2014.

Lyca Media is the parent company of four radio stations broadcasting across Greater London – Two for the South Asian community – Lyca Radio 1458AM and Lyca Gold 1035AM, a station specifically for the Tamil community – Athavan Radio based in Sri Lanka and an English commercial station – Time 107.5FM for the community of Romford and surrounding areas.

Our radios

bollywood music • 80's hits • 2k hits • desi hits

With a mission

to become the UK’s leading South Asian radio broadcaster

Lyca Media’s mission is to become the UK’s leading South Asian radio broadcaster with Lyca Radio 1458AM, Lyca Radio – Greater Manchester and Lyca Gold 1035AM, using our portfolio of brands to inspire, enrich, entertain and inform our community with proactive, innovative relevant and uplifting music based content, across all broadcast platforms.

Advertise on Lyca Manchester

(formally known as Asian Sound Radio)

Advertise your brand/product on Lyca Radio & Lyca Gold by calling or messaging on the number below.

Lyca Radio and Lyca Gold combined cover the largest broadcast area in Greater London. Lyca Radio covers 8,038,386 Adults 15+ whilst Lyca Gold’s average reach is 6,675,971. Adults 15+. (Source: Ofcom – Measured coverage Area coverage)

Lyca Radio 1458 AM

Your No 1 for London’s Biggest Asian hits plays the biggest in Bollywood music including latest hits, 90s, 80s, 70s, UK Asian and Bhangra.

Lyca Radio Greater Manchester 1377/963 AM

Formerly known as Asian Sound Radio, the station broadcasts to the North West of England, with studios based in Manchester City Centre. A refreshing Asian Sound with Bollywood, Lollywood and Punjabi hits round the clock.

Lyca Gold 1035 AM

London’s only Retro Asian music station playing music from 1950s to 1999