Lyca Radio – Greater Manchester has announced an exclusive partnership with Preston City Mela, a vibrant festival celebrating South Asian culture, arts, music, dance, and heritage. This year’s Mela will take place on Saturday, July 6th, from 11 AM to 5 PM at Moor Park.
The event promises a day filled with diverse cultural performances, colourful displays, and a rich showcase of South Asian traditions. Attendees can look forward to an array of activities, including live music, traditional dance performances, art exhibitions, and much more. It’s an excellent opportunity for the community to come together and celebrate the rich tapestry of South Asian heritage.
Lyca Radio – Greater Manchester presenter Jazzy J (Sundays at 19:00) will be hosting the event, adding his unique flair and energy to the day’s proceedings. Their presence will enhance the festival atmosphere, ensuring that both attendees and those tuning in from afar will have an unforgettable experience.
Raj Baddhan, CEO of Lyca Radio Network, shared his enthusiasm about the partnership: “We are thrilled to partner with Preston City Mela for this exciting event. This collaboration underscores our commitment to celebrating and promoting the rich cultural heritage of South Asia. Our presenters are looking forward to engaging with the community and bringing the vibrancy of the Mela to our listeners. We believe this partnership will further strengthen our connection with our audience in Greater Manchester and beyond.”
Lyca Radio – Greater Manchester is the new name for Asian Sound Radio, which was acquired by the Lyca Group in December 2023. It was rebranded to Lyca Radio – Greater Manchester in April 2024. It is available on 1377AM and 963AM, plus DAB and online.
Preston City Mela is a free event, open to everyone, and aims to foster community spirit and cultural understanding. Whether you’re a local resident or visiting from further afield, this festival is an excellent way to immerse yourself in the diverse and rich culture of South Asia.
