Citibond Travel, with over 50 years experience in the travel industry, has partnered with Lyca Radio Network and BizAsiaLive.com for an exclusive Sri Lanka tour, led by celebrity presenter and radio executive, Raj Baddhan.
Coverage of the tour will be shared across Lyca Radio and BizAsiaLive.com’s Instagram and Facebook platforms, with live daily updates airing on Lyca Radio from 6th May 2025.
As part of this brand influencer collaboration, Citibond Travel aims to highlight its exceptional services and showcase the premium resorts it partners with in Sri Lanka.
With Raj Baddhan’s combined social media following of over 150,000 across Instagram, X (formerly Twitter), Facebook, and LinkedIn, alongside the reach of BizAsiaLive.com’s 100,000 followers and Lyca Radio Network’s prominent market presence, this partnership is set to make a significant impact.
Raj Baddhan, CEO of Lyca Radio Network, shared his enthusiasm: “We have a strong working relationship with Citibond Travel, and I’m honoured to be chosen as their brand influencer for this exciting Sri Lanka journey. Together with Lyca Radio Network and BizAsiaLive.com, I’m thrilled to bring our followers an unforgettable experience that captures the rich culture, vibrant lifestyle, relaxing escapes, and entertainment at the heart of Sri Lanka.”
“I am thrilled that we are partnering with Raj to showcase the beauty and culture of Sri Lanka. This is a first for us, and I am so pleased that it is with Raj and Lyca. Raj’s passion for travel and authentic storytelling aligns perfectly with our values and ethos when it comes to creating unforgettable journeys for our customers. We can’t wait to see the magic unfold as Raj travels across Sri Lanka and shares the many wonders it offers. I will certainly be following him, and I hope everyone else will too!” Hitesh Mehta, Managing Director, Citibond Travel.
