The Lyca Radio Network has launched its largest outdoor marketing campaign to date, celebrating the introduction of Lyca Radio – Greater Manchester. This ambitious campaign follows the network’s acquisition of Asian Sound Radio in December 2023, as the group works to expand its footprint across the UK.
Since the acquisition, Lyca Radio Network has been fine-tuning its programming, offering a unique blend of content broadcast from its Manchester studios, alongside shows from Lyca Radio – Greater London and Lyca Gold – Greater London.
The marketing campaign, led by Ethnic Market Research (EMR), aims to establish Lyca Radio – Greater Manchester as a prominent voice in the region. To achieve this, the station’s branding has been strategically plastered across Greater Manchester and nearby areas, including advertisements on over 100 buses and multiple billboards throughout the city.
To engage listeners, the campaign includes a special competition, encouraging the public to ‘Spot the Billboard’ and ‘Spot the Bus’ featuring the Lyca Radio – Greater Manchester branding. Participants are invited to snap photos and tag them on the station’s Instagram page, with a chance to win a gift hamper from the station’s sponsors. The contest runs until 4th October 2024.
Raj Baddhan, CEO of Lyca Radio Network, expressed his enthusiasm for the station’s growth, stating, “Our new station, Lyca Radio – Greater Manchester continues to make inroads with robust content and connect with the listeners and various communities in the region. We’re delighted to be working with EMR on this fantastic marketing initiative to further amplify the work our team is doing.”
Bilal Zia, Director of EMR, added, “Working with Lyca Radio was an absolute pleasure. Lyca Radio’s values and vision align with ours, making this partnership a perfect fit. We’re proud to collaborate and innovate together.”
Listeners can tune in to Lyca Radio – Greater Manchester on 963AM and 1377AM, DAB, LycaRadio.com, and the Lyca Radio mobile app.
