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Lyca Radio partners with Indian racer Jaden Pariat for F4 British Championship

Teenage racer Jaden Pariat is delighted to announce a new partnership with Lyca Radio, one of the UK’s leading South Asian stations, with fans able to win VIP tickets to the first two rounds of the 2023 F4 British Championship.

First hitting the airwaves in 2014, Lyca Radio broadcasts Bollywood, Bhangra, and Indian-pop music for British Asians in London and beyond, with the mission of becoming the number one South Asian broadcaster in the UK.

In support of the teenager, following his move from Shillong in India to undertake his first full season in F4 in the UK, the Lyca Radio logo will be present on Jaden’s race car for four full days of pre-season testing as well as the opening two rounds of the championship at iconic British venues Donington Park and Brands Hatch.

Two sets of lucky Lyca Radio listeners will also have the chance to win tickets to each of the first two rounds, where they will spend the day in the Argenti Motorsport awning with Jaden, enjoy a rare glimpse into the behind the scenes of a jam-packed race weekend, experience VIP hospitality treatment, and perhaps even celebrate some success with the young racer.

The winners will be picked by a Lyca Radio contest based on questions related to Jaden and the British F4 championship. Details to be announced on Lyca Radio soon.

The 2023 F4 British Championship gets underway over the weekend of April 22/23 at Leicestershire’s Donington Park, heading to Brands Hatch in Kent over May 6/7, before traveling all over the UK, coming to a close in October.

Raj Baddhan, CEO of Lyca Radio said “We are pleased to work closely with Jaden as he starts a full season of the F4 British Championship in the UK. As one the leading South Asian Radio channel in the UK, we are happy to associate with Jaden in his campaign. We wish him all the best and will be watching his progress closely.”

Jaden Pariat, British F4 driver for Argenti Motorsport said “I am grateful to Raj, Monica, and everyone at Lyca Radio for their support in my first full year of racing in the UK. It means a lot to me to be supported by one of the UK’s leading radio stations.

“I’m looking forward to spending time with the competition winners at Donington Park and Brands Hatch, showing them behind the scenes at one of the world’s leading F4 championships. They will get to see all the hard work the team, mechanics, and us drivers put in ahead of each race, doing all we can to succeed.”


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