The Lyca Radio Network has just announced an exciting addition to its newly launched Greater Manchester line-up. Vish Bhatnagar from Lyca Radio – Greater London has become the first host from the main service to have his show aired in the North West of England. His popular show, ‘Afternoon Reload,’ will now be networked, featuring split content tailored for both London and Manchester audiences.
‘Afternoon Reload’ will air on weekdays from 13:00 to 16:00, providing a seamless experience for listeners in both regions. This innovative approach allows for a unique blend of local and shared content, ensuring that the show resonates with a wider audience while catering to the distinct tastes of each area. Vish will retain his popular features like ‘Take Your Pic’, ‘Oh My Word!’, ‘Fix My Phone’ and many others!
Expressing his enthusiasm, Vish Bhatnagar said, “I am thrilled to bring ‘Afternoon Reload’ to listeners in Greater Manchester. It’s an incredible opportunity to connect with a new audience while continuing to entertain our loyal fans in London. I can’t wait to bring the energy and excitement of the show to the North West.”
Raj Baddhan, CEO of Lyca Media, also shared his thoughts on this significant development. “We are delighted to have Vish Bhatnagar join our Greater Manchester line-up. His dynamic presence and engaging show have been a hit in London, and we are confident that listeners in Manchester will love him just as much. This expansion reflects our commitment to delivering top-quality content and connecting communities across the UK.”
Lyca Radio – Greater Manchester launched in April 2024 after acquiring Asian Sound Radio in December 2023. The Asian Sound Radio brand was replaced with Lyca Radio, marking a new era for the station and its listeners. This strategic move not only broadened Lyca Radio’s reach but also reinforced its position as a leading broadcaster in the Asian radio market.
With Vish Bhatnagar’s ‘Afternoon Reload’ now airing in both London and Manchester, Lyca Radio continues to innovate and expand, bringing communities together through vibrant and engaging programming.
